Better Traffic may not be as obvious at first glance as you might think. And having better traffic may mean being better in other areas!
When looking for traffic on your website, think about "traffic" on your telephone. Do you want an endless number of phone calls, or would you prefer a few really good calls?
Does it take 50 sales calls to make a sale or does it take 3? Which scenario would you prefer? Of course, if it typically takes 3 calls to make a sale and 100 sales to keep your business in the black, you still need 300 calls!
Better traffic is about having:
- more qualified traffic
- more new visitors
- more repeat visitors
- longer visits
- more targeted traffic
- more qualified referrals to your site
- better search engine visibility
- predictable visit qualities/attributes
Having Better Traffic, the right traffic and the right amount of traffic is the key to success on the web. While having better traffic is a goal, and there are certainly things to do to improve the traffic, it is, like any goal, an indicator of how successfull all the other areas of your website are at accomplishing their roles.
If better traffic would be a benefit to your organization contact us
. We can help.